In 1988 when I was appointed to my first congregation we used the Sunday Bulletin, a monthly newsletter, and the telephone to communicate with the membership. As the image above illustrates social media has added many new ways to share information. There are so many ways to communicate that I have chosen to use email, a blog, and Twitter as my social networks. There is no way I could keep up with the 15 options of social media that are available.

The key to choosing which social media options is enhanced if you which option your members or target audience will be most likely to use regularly. I know I am constantly frustrated because people will tell me to check Facebook for the information. I am not a Facebook account holder and am unable to access their pages. So, telling me I must check Facebook is the same thing as telling me, “sorry we aren’t sharing our information with you”.

We live in an era where accessibility is prime consideration. Organizations should not restrict themselves to only one option of social media or they will leave out communicating with many potential supporters.